FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN GULA KRISTAL PUTIH DI DAERAH ISTIMEWA YOGYAKARTA

Ecclisia Sulistyowati, Tri Wisudawati, Wahyu Adhi Saputro

Abstract


Sugar serves as a source of energy/calories for the body. The demand for sugar in Region of Yogyakarta has increased along with the increasing population. Consumers have their own criteria for choosing and consuming sugar. This study aims to know and analyze about factors that influence the purchase decision of sugar in DIY. The approach used is descriotive quantitive with a population of sugar consumers who shop at mini markets and super markets in DIY. Determination of sampling using purposive sampling. Respondents numbered as many as 40 people. Data analysis used multiple regression analysis. The results showed that simultaneously of product quality, price, packaging, product and brand guarantees has influence to purchased decision of sugar, but separately the quality, product and brand guarantees has influence, while price and packaging has no influence to purchase decision of sugar in DIY.

Full Text:

PDF

References


Agung, Silih Wasesa, Jim Macnamara. 2006. Strategi Public Relations. Jakarta : PT Gramedia.

Aaker, D. (2011). Brand Relevance: Making Competitors Irrelevant. San Fransisco: Jossey Bas

Darmawan, G.S. (2018). The Influence of Service Quality Towards Customer Loyalty Through Corporate Image and Costumer Satisfaction (Study on PT BRI (Persero) Tbk. Bantur Unit Customers). Jurnal Referensi: Ilmu Manajemen dan Akutansi. 6(1), 91105.

Direktoral Jendral Perkebunan. 2015. Statistik Perkebunan Indonesia 2015-2017 (Tebu). Direktoral Jendral Perkebunan. (Diakses 18 Februari 2020).

Engel, J.F., D.B. Roger, dan W.M. Paul.1994b. Perilaku Konsumen. Edisi keenam. Jilid 2. Binapura Aksara. Jakarta

Faullant, R., Matzler, K., dan Fuller, J. (2008), The Impact of Satisfaction and Image on Loyalty: The Case of Alpine Ski Resorts, Managing Service Quality, Vol. 18, No. 2, hal. 163-178.

Gujarati, Damodar, 1999, Ekonometrika Dasar, Erlangga, Jakarta.

Gunawan, C.I. (2016). Strategi Pengembangan Ekonomi Sumber Daya Manusia: Dampak Pengurangan Tenaga Kerja Migran Sektor Informal. Jurnal Referensi: Ilmu Manajemen & Akutansi, 7 (1).

Kotler, P. 2005. Manajemen Pemasaran. Edisi kesebelas. Jilid 1. Indeks. Jakarta

Kotler, Philip dan Keller Kevin Lane. 2008. Manajemen Pemasaran. Edisi 13. Jilid 2. Jakarta : Erlangga.

Kurniasari, Annisa. 2013. Pengaruh Citra Merek Dan Keluarga Terhadap Keputusan Pembelian Honda Beat,Vol.1 Nomor 1, Januari 2013. Jurnal Ilmu Manajemen. Jurusan Manajemen, Fakultas Ekonomi, Univsitas Negeri Surabaya, Kampus Ketintang Surabaya 60231.

Kusumowardhani, RAj. Harisudin, M. Ani, SW. 2019. Analisis Kepuasan Konsumen Terhadap Produk Cokelat Monggo di Kotagede, Daerah Istimewa Yogyakarta. Agrisaintifika Jurnal Ilmu-ilmu Pertanian. Vol 8 (2). 134-140

Nasir, Akhmad. 2017. The Influence of Product Innovation Toward Marketing Performance at Furniture Companies in Pasuruan Regency. Jurnal Ilmu Manajemen dan Akuntansi. Vol 5 (1). 20-25

Nasir, Akhmad. 2018. Pengaruh Inovasi Produk Terhadap Kinerja Pemasaran Industri Mebel di Kabupaten Pasuruan. Jurnal Ilmu Manajemen dan Akuntansi.Vol 6 (2). 17-23

Novitawati, RKD. Mahfud, A. Sasongko T. 2019. Pengaruh Kualitas Produk dan Harga Terhadap Loyalitas Pelanggan Pada Sanger Warung Kopi Aceh Kota Malang. Jurnal Ilmu Manajemen dan Akuntansi. Vol 7 (2). 130-136.

Rahareng, VJ. Relawan IN. 2017. Pengaruh Kualitas Pelayanan Akademik Terhadap Kepuasan Mahasiswa. Jurnal Ilmu Manajemen dan Akuntansi. Vol 5 (1). 46-54

Rohman, A. (2018). Kepemimpinan Pelayanan Prima di Pedesaan. Jurnal Reformasi, 7 (1).

Sugiono. 2007. Statistika Untuk Penelitian, Alfabeta, Bandung.

Sulasih. (2017). A Study of Price Perception, Packaging, and Service Quality Towards Consymers’ Interest in Purchasing Special Product of Bumiayu, Central Java. Jurnal Referensi: Ilmu Manajemen dan Akutansi. 5(1), 38-45.

Susanto, R.Y. (2017). Studi tentang Pengelolaan Pasar Tradisional pada Pasar Blimbing Kota Malang. Jurnal Referensi: Ilmu Manajemen dan Akutansi. 5(2), 1-10.

Tjiptono, F. 1995. Strategi Pemasaran. Andi Offset. Yogyakarta.

Tjiptono, Fandy.2011, Pemasaran Jasa. Bayumedia, Malang.

Walpole, R.E. 1992. Pengantar Satistik Edisi ke-3. PT. Gramedia Pustaka Utama. Jakarta

Wisudawati, T. Dharmistiti, R. 2018. Evaluasi Kepuasan Layanan Pada Gerbong Khusus Wanita Kereta Prambanan Ekspress (Prameks) Dengan Servqual. UMS : Seminar Nasional IEANACO

Wisudawati, T. Sulistyowati, E. 2019. Penerapan Metode Marketing Mix 7P Untuk Strategi Pemasaran Produk Daur Ulang. UPN Yk: Prosiding Industrial Enginering Conference (IEC)


Refbacks

  • There are currently no refbacks.


Copyright (c) 2020 AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

AGRISAINTIFIKA

JURNAL ILMU-ILMU PERTANIAN

REDAKSI FAKULTAS PERTANIAN

UNIVERSITAS VETERAN BANGUN NUSANTARA

JL. Letdjend S. Humardani No. 1 Sukoharjo jawa Tengah, Indonesia 0271-593156

EMAIL: agrisaintifika@gmail.com

TERINDEKS GARUDA

TERINDEKS ONESEARCH ID

TERINDEKS GOOGLESCHOLAR

TERINDEKS SINTA 4